You can't explain what you do clearly enough to attract the clients you want.
Your work has evolved. But your messaging has stayed stuck.
You’ve built something real. A growing company. Clients who stay. A body of work you’re proud of.
But something is off and you can’t quite put your finger on it.
You’ve wondered if you need a rebrand. A new website. A copywriter. Maybe a coach. You’ve tried a few things. Tweaked a few things. And still — the right clients aren’t showing up the way they should. The ones who do find you can’t quite piece together the full picture of what you do. And you’re tired of explaining it in ways that don’t quite land.
The problem isn’t your work. It’s that nobody has helped you find the thread that connects all of it — and built your messaging around that.
That’s what the Messaging Intensive is for.
Any of this ring true?
» You're great one-on-one — but your website doesn't close the same way you do
» You can describe what you do in ten different ways, and none of them feel quite right
» You have multiple offers that make sense individually — but nobody can see how they fit together
» You're ready to grow but your messaging isn't keeping pace
That's what we're here to fix.
I'm Andrea Littell,
a brand strategist and copywriter who's spent more than a decade helping service providers get clear on who they are, who they're for, and how to talk about it. This intensive is how I do that work.
See for yourself. 👇
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Within just two months of rolling out the new messaging, we signed deals totaling $4 million dollars in revenue, including a five-year contract with a billion dollar health system.
“Landing a client like that is a big deal. For us to be able to articulate clearly what we’re doing, even as a brand new company. Andrea gave us the excellence that we needed to land those clients.”
~ Geneva Schlabach | Co-founder + CEO, Vispa
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Everything we do, say, or write filters through her work.
“Before working with Andrea, we had a hard time articulating who we were and, most importantly, who we wanted to be. Now we have a messaging that feels so true. It’s something we can hand to our team and say, ‘This is us. Everything we decide, say, and write needs to be filtered through this.’ Andrea really understood us, championed for us, and holds a high standard of excellence.”
Tim Dixon
President
Solve IT Security
What It Is
The Messaging Intensive is a personalized, three-phase engagement designed to answer two questions everything else depends on:
Who are you actually speaking to — and what do they need to hear to lean in?
Once that's clear, everything starts to align. Because you're finally working from the right foundation.
HOW IT WORKS
Phase 1: Strategic Messaging Intake
Before we meet, we do the groundwork. We start with a focused intake to gather context around your work, your audience, and where your messaging isn't landing.
This isn't busywork. It's what lets us skip surface-level discovery and use our time together to get somewhere real, faster.
What’s included:
Strategic messaging intake
Pre-session review and pattern identification
Phase 2: Strategic Story Hook Session
This is where things click.
In this live, collaborative session, we'll move quickly from ideas to direction. We'll define who you're speaking to, what you stand for, and the storylines that actually resonate.
This isn't a presentation. It's a working session.
Using your intake as a starting point, I'll guide you through focused, real-time exercises designed to move past surface-level answers and into clear, usable direction — in your words, as they're happening.
Together, we'll:
Clarify who you're actually speaking to — and who you're not
Surface the language you use naturally, before it gets overthought
Identify patterns in how you describe your work, your clients, and your value
Pressure-test positioning angles and follow what genuinely clicks
Capture storylines and phrases you can translate directly into content
What’s included:
Half-day (3–3.5 hour) strategy session
Guided exercises and live messaging development
Session recording
Phase 3: Strategic Messaging Deck
This is where everything you said becomes something you can use.
This isn't a recap. It's a refined point of view — what's most true, most compelling, and most aligned with where you're going.
Positioning Foundation
Positioning statement
Unique value proposition
Audience clarity
Story Hooks & Messaging Pillars
Core themes to anchor your content
Story hooks that reinforce your differentiation
Content Direction
What to talk about and why it works
Suggested angles across platforms
Light examples showing how this translates in practice
What’s included:
Messaging deck (Google Doc or PDF)
Video walkthrough
3–5 days of async refinement
You'll walk away with:
A clear audience. A defined position. Language that actually lands. A concrete direction for what to say and where to say it.
You'll stop rewriting. You'll stop second-guessing. You'll know what to say, how to say it, and why it works. And it'll sound like you — because it came from you.
Investment:
$2,500